Marketing Magick: All signs point to book signings
Signing events should be part of your marketing plan. Meeting and greeting is great for your book.
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Before Covid, book signings were a big part of my marketing. Meeting tarot and astrology fans on the road was both fun and rewarding. I did many sis in the States and Canada.
But once the pandemic was in full swing, in-person everything was replaced by Zoom. That worked for a while, but now it seems folks are tired of being onscreen. This means authors must once again consider book signing events.
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