Marketing Magick: Hyping Yourself with Lucy Werner

Self promotion expert Lucy Werner has something to say about marketing books.

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If you’re an author, you probably read a lot of books in your genre. For example, I will read almost any tarot or astrology book that drops in my lap. That’s all well and good, but you also need to read books about the business of writing, including marketing. Reason why: you need to sell your books and much of that will fall on YOU. Yep, you.

One of my new faves is Hype Yourself: A No-Nonsense PR Toolkit For Small Businesses by Lucy Werner. This book is filled with everything you need to promote your book (or business) smartly. It’s now on my top list of PR books to recommend. (She also has a fantastic Substack. Go on…you know you want to subscribe to it.)

Lucy took time out of her busy world to answer a few questions about marketing and PR.