Marketing Magick - Marketing is spellwork

Small but mighty marketing practices

My husband always says I'm a sucker for ads. We'll be watching television when I suddenly want to buy whatever is being shown. Of course, I don't always do it. But sometimes, I am convinced that this gadget or whatnot will somehow change my life. 

That's what marketing is supposed to do: lure you in. For books to sell well, the world needs to know about them. That means sharing your work as often and widely as possible. 

Many authors have an aversion to marketing. The assumption is that it means being sleazy, a sell-out, or bugging people. Some believe running an effective campaign costs a ton of money or time. All of this can feel overwhelming, especially to newly published folks.

I want you to hear this: promoting your book does not need to be a big, slimy, expensive, 24/7 production. You don't need to always be "on" to get the public interested in your work.

Okay, now that I got that point across, I want you to consider two things.

First, marketing is a form of magic. It's similar to casting a spell. You're enchanting people, which can lead to positive attention and sales. When you take this approach, you remove the ick and put the spirituality and fun into promoting your book.