Marketing Magick: Media Training with Paula Rizzo

Hey there! Thanks for reading the Metaphysical Author’s Confidential. This newsletter is for fellow mystics who want to write, publish, or market their magical books. I hope you find it useful. Thank you for being a paid subscriber. Your support helps keep the writing lights on.

Getting your face in front of the media can feel scary to metaphysical authors. However, it’s necessary to be seen if you want your book to do well. So how do you ace an interview? What happens if you’re caught off-guard with a question you don’t like? Television producer, author, and media training coach Paula Rizzo joins me to talk about how metaphysical authors can get their message across - and sell more books. (Psst…if you’re shy like me, you will love her tips!)

1. What exactly is media training, and why is it important for metaphysical authors in particular?

Media training is preparing for interviews so that you're able to succinctly talk about your book and what you do. It can be applied to just about anything an author might have to do. This goes for television interviews, podcasts, creating videos, speaking on panels and presenting at book signings.

The unique challenge for metaphysical authors is that sometimes the topics can be a little bit slippery to explain and might need a different type of communication style.

I've media trained a lot of scientists and experts and journalists and people who are very skilled and oftentimes the smartest people in the room. But if they speak in jargon, no one understands. This same challenge is present for metaphysical authors.

The key here is making your message accessible.We don't want to gatekeep. We want to make sure that the right people hear the right message. But a lot of that has to do with how you as the author invite them into your world.

Media training helps to make your message more accessible. You want to speak to your audience directly in a way that serves them and could possibly change their lives with what you know.